Sustainable Canadian Agricultural Partnership (Sustainable CAP) | Market Development program

The Market Development program is designed to advance the agriculture, agri-food and agri-product sector's innovation and business capacity to maintain existing markets and capture emerging market opportunities. The program will provide financial assistance to eligible recipients for market development activities that enhance the export capacity of individual businesses and improve overall domestic and international access for the sector.

The program provides funding in the following areas to help launch new products, increase market access by mitigating non-tariff barriers and expand to domestic and international markets:

• Market information and research: supports the acquisition of marketplace knowledge and identifies the viability of a product’s successful entry into a new market;
• Market development, planning and training: supports the development of marketing and export capacities that will address non-tariff related market access barriers and support business growth domestically and internationally;
• Product commercialization: supports the pre-commercialization, commercialization and enhancement of new and existing innovative products to market; and
• Domestic and international development activities: supports business expansion in new and existing domestic and international markets. This includes support for companies to participate in business-to-business trade shows.

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