Support program for the digital adaptation of print media companies - Part B: Project implementation phase

Purpose of the program

In recent years, due to the upheavals caused in particular by the advent of digital technology, the written press market has been weakened by the decrease in advertising and subscription revenues. The print media companies must therefore adapt to this new environment as well as to new practices.

Through this program, the Ministry of Culture and Communications wishes to stimulate the transformation of business models by supporting the initiation or continuation of the digital shift in print media companies.

This transformation of business models should have an effect on:

• the adaptation of print media companies to the new environment and new practices;
• maximizing revenues from digital platforms;
• the maintenance of the production of local and regional information by the supported print media companies.

Goals

General objectives

The general objectives of this program are:

• encourage the adoption of innovative marketing, creation or monetization strategies for journalistic content on news of general interest by focusing on digital technology;
• promote innovation and experimentation by print media companies by focusing on digital technology.

Specific objective

Part B encourages companies to carry out a project in line with the digital context.

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