Summerlicious 2023 Restaurant Participation

Summerlicious returns from Friday, July 7 to Sunday, July 23 as a modified City of Toronto program to continue to help support the local restaurant industry in economic recovery and revival and to celebrate Toronto’s diverse culinary scene. Restaurants interested in participating in the modified Summerlicious 2023 program should review the program overview, eligibility criteria, and application process before completing and submitting an online application.

Summerlicious 2023 returns as a modified and affordable version of the popular City of Toronto program, designed to limit barriers to restaurant participation and drive on-premises dining business.

To continue to support the local restaurant industry, this year the City is offering reduced fees for participating restaurants, bringing back a reduced fee of $550 plus HST, which is less than half of the pre-pandemic fee ($1,300 plus HST).

Objective

Summerlicious 2023 aims to:

• Support in the recovery and revival of Toronto’s restaurants,
• Generate economic activity for the restaurant industry,
• Encourage residents to engage with restaurants on-premises and once again enjoy the in-restaurant dining experience, and
• Celebrate Toronto’s diverse culinary offerings.

Summerlicious 2023 Program Details

• Participating restaurants must offer 3-course prix fixe menu(s) for lunch and/or dinner, during their regular business hours, and for in-restaurant dining (indoor and patio, if available).
• Prix fixe menu(s) must consist of appetizer/starter, main and dessert, and offer a minimum of three options per course.
• Prix fixe menu(s) must be priced at one of the program’s expanded range of price point categories.

New changes for Summerlicious 2023

The traditional Summerlicious program has been modified to limit barriers to participation for restaurants, including:

• Reduced fee – $550 plus HST
• Expanded range of price point categories for 3-course prix fixe Summerlicious menus, both lower and higher than the traditional three price point categories (beverages, tax and gratuity not included):
  • $20 Lunch / $25 Dinner
  • $27 Lunch / $35 Dinner
  • $34 Lunch / $45 Dinner
  • $41 Lunch / $55 Dinner
  • $48 Lunch / $65 Dinner
  • $55 Lunch / $75 Dinner
• Simplified, online application process.

Determination of Price Point Category

The price point category for the prix fixe menu will be determined by the average price of a 3-course meal from a restaurant’s regular dinner menu at the time of application. If a restaurant does not serve dinner, the lunch menu can be used.

Based on this mathematical average (note, do not use a cheque average), the restaurant will select a program price point category (dinner price) that is less than or approximately the same as but not higher than their average 3-course meal from their current regular dinner menu.

Restaurants are encouraged to offer their prix fixe menu(s) at a competitive price point that will still provide a value to consumers, but not the level pre-determined by past program requirements (as in the traditional Summerlicious).

When selecting the appropriate prix fixe menu price point category, restaurants are cautioned to not over-price their prix fixe menu(s) and to consider what would motivate consumers to select their restaurant and prix fixe menu during Summerlicious.

If a restaurant is open for lunch and dinner, their lunch prix fixe menu will be priced at the corresponding lunch price of the selected dinner price point category. If a restaurant is not open for lunch, they only need to offer the dinner prix fixe menu.

To participate in the Summerlicious 2023 modified program, interested restaurants should:

• Review the program criteria, application process, and online application form,
• Ensure they meet all program criteria, and
• Complete and submit the online application.

Once an application submission is reviewed and a restaurant is determined to have met all criteria, including an appropriate price point category, their application and participation in Summerlicious 2023 will be confirmed.

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