Promotion Program

The Program aims to achieve Telefilm's strategic objective of stimulating demand for Canadian content. The Program is therefore particularly concerned with Telefilm's role as promoter of screen-based Canadian content and talent. Its aim is to make use of various activities held in Canada to help strengthen the industry's capability to promote its productions in innovative ways.

• To support activities in tune with domestic and international market needs, while contributing to the promotion of Canadian content and talent; to help expand public awareness of Canadian works; more specifically, by facilitating regional access to Canadian audiovisual works and talent; to attract private partners; to develop the expertise of industry professionals.

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