Market Initiatives Program

The Market Initiatives program encourages the development of export markets and new market segments. Expanding BC’s trade relationships to fast growing markets in Asia helps to diversify the sector, open up new opportunities, and sustains forest sector employment. Recognizing the longstanding importance of the North American market, the Market Initiatives program also focuses on high potential market segments to grow demand for BC wood products closer to home. The program works collaboratively with the forest industry, the federal government and the research community, focusing activities and leveraging resources to maximize results.

• Market Initiatives focuses on researching opportunities in emerging and potential future markets, and initiating early market development activities; supporting industry trade associations in developing and/or expanding markets and market segments for B.C. forest products; supporting industry efforts to mitigate market access and plant health issues; and managing outreach and relationship building in China with Chinese authorities and State-owned real estate development companies, and undertaking early market development and profile building in India.

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