Emotive Community Outreach Incentive Program (COIP) | Clean Transportation Targets and Planning (CTTP) Pilot Funding

Emotive is a British Columbia wide outreach and awareness campaign that encourages the accelerated adoption of electric vehicles (EVs) in B.C. Emotive acts as a collaborative campaign with many implementation partners interested in EV education and outreach in communities across the province.

Funded by the Province of British Columbia, the Emotive Community Outreach Incentive Program (COIP) offers support and funding to B.C. communities, organizations, and local governments to assist them in delivering local/regional Emotive EV awareness campaigns. The intent of the COIP is to empower communities to deliver locally appropriate Emotive campaign activities that raise the awareness and profile of EVs in B.C.

In recognition of the different challenges and barriers faced by communities when it comes to EV adoption, and shifting to more efficient forms of transport, beginning in 2021/2022 the COIP is introducing a pilot funding stream for local and Indigenous governments to engage in clean transportation target-setting and planning. The pilot will include work related to policy development and implementation for mode-shifting[1] to encourage the transition to low emissions/energy transport, as well as other forms of transport such as walking, cycling, and public transit.

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