Co-operative Marketing Partnerships Program
“British Columbia. Destination BC”
$250,000.00
Maximum Eligible Amount
Government Grant
Fund Type
The Co-op Program supports the provincial tourism strategy to sustainably grow the visitor economy through innovative marketing and to increase tourism revenues which provide social and economic benefits for residents of British Columbia.
Drive consumer demand and increase tourism revenues by investing resources where and when capacity exists; leverage private and public funds to maximize the marketing impact; support the execution of the Powerful Marketing Network. by creating deep collaboration to enhance our global competitiveness and supporting necessary capabilities such as shared data and content, and industry digital readiness.
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