Canadian Agricultural Partnership | Ag Action Manitoba Program. Market Development (MB)

This activity will help create opportunities for agri-food and agri-product processors to increase innovation and business capacity to maintain existing markets and capture emerging market opportunities in the sector, expanding their market presence locally, nationally or internationally.

sector's innovation and business capacity to enter new markets, maintain existing markets and capture emerging market opportunities. The program will provide financial assistance to eligible recipients for market development activities that enhance interprovincial and international export capacity of individual businesses and improve overall domestic and international trade access for the sector.

Intake information

The intake for this program is now closed. Please ensure that you are checking back for information regarding program updates and future intake dates. For the most up-to-date information on upcoming programming, subscribe to the Growing Manitoba Ag newsletter (click here) and follow us on X (formerly Twitter) (@MBGovAg).

Eligible Applicants

• Agri-food processors
• Agri-product processors
• Abattoirs
• Brand owners
• Indigenous government, businesses, communities, and organizations

Eligible Expenses

Eligible expenses include primary and secondary market information and research, export training, professional fees for consulting, agencies and firms to create export strategy, analysis supply chain management and create a social media strategy, pre-commercialization, commercialization and enhancement of products and processes and participate in interprovincial and international market development activities that build brand awareness and support products in market.

The program will support the following activities:

• Market Intelligence and Research
• Market Development Planning and Training
• Product Commercialization
• Market Development

Market Intelligence and Research

Funding to assist businesses to gather market intelligence and conduct market research to determine the viability of successfully entering a new market or expanding an existing market. This includes projects that conduct primary market intelligence and research to gain market insights and the purchase of secondary market intelligence and research reports and studies and support interprovincial and international trade.

Market Development Planning and Training

Funding to assist businesses to participate in interprovincial and international market development planning and export training, create an export strategy, marketing materials and promote products in-store. This includes projects that provide export capacity building training, creation of a interprovincial and international export strategy, marketing materials, website, social media strategy and participating in retail marketing programs in-store.

Product Commercialization

Funding to assist businesses with pre-commercialization, commercialization, and enhancement of new and existing innovative products to market. This includes projects that support product and process development, enhancement and scale-up, identifying ingredient suppliers, shelf-life testing, product analysis, label design and compliance.

Market Development

Funding to assist businesses to participate in interprovincial and international business-to-business (B2B) trade shows, missions and/or meetings, product sampling and promotion to facilitate market expansion in new and existing markets.

Project Timeline

All projects shall start on April 1, 2025 or later.

Project activities must be completed, and all reports submitted on or before September 30, 2026.

Cost Share Funding

A cost share ratio of 50 per cent government and 50 per cent applicant to a maximum contribution of $30,000 per applicant per intake. The minimum project size that will be accepted is $3,000 in eligible expenses.

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