Call For Proposals | Zero-Emission Vehicle Awareness Initiative

Natural Resources Canada’s Zero Emission Vehicle Awareness Initiative (ZEVAI) supports projects that aim to increase awareness of, knowledge of, and public confidence in zero-emission vehicles (ZEV) and public charging and refueling infrastructure. The ZEVAI helps fund outreach, education, and capacity-building activities, ultimately enabling greater adoption of ZEVs by Canadians in all regions of the country. ZEVs are vehicles that do not produce polluting exhaust, including fully battery-electric, plug-in hybrid electric, and hydrogen fuel cell electric vehicles. Given that ZEVs are “fuelled” and maintained differently than conventional vehicles, Canadians are unfamiliar with how they work. They need proof that a ZEV can provide an equal or better driving experience and value when compared with a conventional internal combustion engine vehicle. Nationwide surveys repeatedly show that this lack of awareness, knowledge, and public confidence is a key barrier to adoption of ZEVs on a wider scale. Therefore, addressing gaps in ZEV knowledge and experience for consumers and businesses is critical to supporting Canadians through the decision-making process for purchasing a ZEV.

The Zero Emission Vehicles Awareness Initiative (ZEVAI) is looking to fund new and innovative projects that aim to address awareness and knowledge gaps among Canadians on light-duty ZEVs and ZEV technologies, including battery electric (BEV), plug-in hybrid (PHEV), and hydrogen fuel cell electric vehicles. This stream is also open to battery-powered micro-mobility solutions (i.e., small, lightweight vehicles operating at low speeds, including scooters, e-bikes, and cargo e-bikes). A separate call out for medium- and heavy-duty vehicles will follow at a later time.

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