Government Grant
Buy BC Partnership Program | Buy BC Logo Licensing
The Buy BC Partnership Program helps B.C.-based companies and organizations carry out enhanced marketing and promotion by using the Buy BC brand.
The Buy BC Partnership Program provides cost-shared funding and a recognizable Buy BC logo to help BC’s agrifood and seafood sector market their products and increase sales within BC.
The program is comprised of a logo licensing and a cost-shared funding component. It is designed to build consumer demand and increase BC agri-food and seafood competitiveness in the domestic market by supporting local marketing efforts in complement with a Buy BC brand.
The Buy BC Logo Licensing component provides eligible BC producers, processors, industry associations, agricultural fairs, farmers’ markets, retailers, distributors, food hubs, wholesalers, and other non-profit food/seafood organizations with the opportunity to use the Buy BC logo for free on BC-wide marketing and promotional activities. The purpose of the logo is to make it easy for consumers to identify and support BC foods/beverages.
Important: Obtaining a logo license is a pre-requisite for the Cost-Shared Funding component of the program.
- 4.5/5.0
- Investment Agriculture Foundation of BC
- All levels
- Last updated 3 years ago
- English
Description
The Buy BC Partnership Program helps B.C.-based companies and organizations carry out enhanced marketing and promotion by using the Buy BC brand.
The Buy BC Partnership Program provides cost-shared funding and a recognizable Buy BC logo to help BC’s agrifood and seafood sector market their products and increase sales within BC.
The program is comprised of a logo licensing and a cost-shared funding component. It is designed to build consumer demand and increase BC agri-food and seafood competitiveness in the domestic market by supporting local marketing efforts in complement with a Buy BC brand.
The Buy BC Logo Licensing component provides eligible BC producers, processors, industry associations, agricultural fairs, farmers’ markets, retailers, distributors, food hubs, wholesalers, and other non-profit food/seafood organizations with the opportunity to use the Buy BC logo for free on BC-wide marketing and promotional activities. The purpose of the logo is to make it easy for consumers to identify and support BC foods/beverages.
Important: Obtaining a logo license is a pre-requisite for the Cost-Shared Funding component of the program.
Program Goals
The Buy BC Partnership Program aims to achieve the following outcomes:
- Enable industry to undertake sector or product-specific Buy BC marketing activities to increase local market share, product sales, and consumer awareness;
- Ensure consumers can easily identify BC agri-food and seafood products at the point of sale;
- Build and maintain Buy BC brand recognition; and
- Build a greater awareness of and demand for, local food and beverage products across the province.