Anchor Long Stay Package Program

Tourism Nova Scotia is seeking partners to develop uniquely Nova Scotia packages featuring accommodations and meals for the extended stay market, focusing on longstay pleasure travellers and digital nomads. Apply to align existing packages or create new packages with reliable supports that make it convenient and appealing for Canadian travellers to come to Nova Scotia for longer stays, including any potentially required isolation period and beyond. Partners will receive market research and package development resources, as well as marketing support from Tourism Nova Scotia (TNS). 

Tourism businesses are invited to complete an online application outlining the featured accommodation and meals package, supports and services for travellers, and the unique and compelling Nova Scotia elements included. Packages submitted to this program may be existing, or a new package proposed to be developed quickly, and available for sale in 2021-22. 

Applicants must demonstrate their ability to create packages and coordinate any required partnerships. They must indicate that they are able to upload packages to their website as well as novascotia.com (via Partner Portal) to be included on Tourism Nova Scotia’s featured landing page. Applicants must also indicate how they plan to close the sale, such as online booking on a business website. 

Based on opportunities identified in the application and a competitive scoring process, successful applicants will be supported with: 

• target market research insights

• • package development tools and positioning insights for their extended-stay package(s) 
• • listing(s) on novascotia.com’s new landing page for extended stay packages supported by a marketing campaign to be executed by TNS (as public health guidelines allow) 
• Applications will be evaluated based on alignment with program guidelines, including competitive strengths for the target market, and the ability of the partner(s) to close the sale. Partners are expected to leverage the packages developed through Anchor Long-stay Package Program on their marketing channels, including their websites. 

All program activities, including marketing campaign, must be completed between the date of signed contract and March 31, 2022. 

Through the Anchor Long-stay Package Program, we’ll collaborate to invite travellers to take an extended stay in Nova Scotia. The program aims to: 

• • increase the quantity of extended stay packages available in Nova Scotia through new package development, enhancement of existing packages and clustering of long-stay product
• • strengthen the appeal of Nova Scotia long-stay packages by aligning with the latest market research and Nova Scotia’s competitive strengths as a destination
• • increase the profile of partners offering long-stay packages through a new extended stay landing page on NovaScotia.com supported by a TNS-led marketing campaign
• • grow awareness of long-stay packages available across the province and in each season, reaching Canadian travellers with a marketing campaign managed by TNS (subject to COVID-19 health guidelines)

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