AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises

Description

The AgriMarketing Program: Market Diversification for SMEs  provides up to 70% to a maximum of $100,000 in non-repayable support for smaller agri-food businesses, including fish and seafood, to expand into new international and interprovincial markets, focusing on reducing dependence on traditional markets, mitigating trade disruptions, and enhancing competitiveness through marketing and promotional activities.

The Market Diversification for Small and Medium-sized Enterprises (for-profit) program aims to:

• open new, non-traditional markets and expand export activities to diversify and increase the volume and value of Canadian exports and interprovincial trade
• prioritize projects that help Canadian agricultural and agri-food sectors (including fish and seafood) diversify beyond traditional markets to support the long-term growth of the sector and to help lessen current and future trade uncertainties
• target new opportunities in high-growth potential and non-traditional markets to increase and diversify exports and strengthen interprovincial trade

Priority areas include, but are not limited to, those that:

• respond to specific trade disruptions for highly impacted sectors
• develop marketing strategies for sectors across the agricultural supply chain, including fish and seafood, to diversify into new markets
• enhance trade diversification into various high-growth potential and non-traditional markets (such as Africa, the Middle East, and the Indo-Pacific) to further expand global exports and the domestic market (via increased interprovincial trade)
• reduce the impacts of volatility and unpredictability in the current global trading context