AgriMarketing Program | Kosher and Halal Investment

Description

The AgriMarketing Program: Kosher and Halal Investment Component is offering $2 million in contribution funding over 3 fiscal years (2025-26 to 2027-28) to support the Canadian kosher and halal red meat sector for export promotion, market development and trade in Canada and abroad. 

Funding: 

If you receive funding, project contributions will typically be less than $1 million, but Agriculture and Agri-Food Canada (AAFC) may contribute up to $2 million towards a project.

The non-repayable contribution funding will be used to: 

• develop domestic and international marketing strategies and promotional plans 
• increase economic opportunities throughout Canada's supply chain 
• promote Canada's kosher and halal red meat products in Canada and abroad 
• expand and diversity export markets to target commercial opportunities 

Program Objectives: 

To receive funding, your project must align with the following program objective: 

• provide funding support to national, not-for-profit agricultural sector associations in the Canadian red meat sector (beef and veal) to: 
  • increase and diversity exports of kosher and halal meats to international markets
  • seize domestic market opportunities through industry-led promotional activities to differentiate Canadian products and producers
  • leverage Canada's reputation for high-quality and safe food 

Selected projects will support strategic marketing campaigns to promote Canadian kosher and halal red meat by leveraging various promotional activities and media platforms, such as radio, print, or social media, as well as more traditional venues such as trade shows, industry conferences and business events in Canada and abroad.